Ready for War Europe has not won a kinetic war without U.S. help, but one German official quoted by the Wall Street Journal boasted, “If they [U.S.] want war, they will get war.” Admittedly, Europe has been far better at defensive trade policy than it has been at fighting Russian aggression. Brussels proclaims to have an open market with lower tariffs but then concocts complex legalese nontariff barriers. Meanwhile, Mr. Trump is using obstinance and moving goalposts as per his usual negotiating tactics. Brussels is dusting off its anti-coercion measures, which would shift the trade war’s ordinance beyond conventional tariff measures, but the White House says it will match and up its ante. The question is whethe...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.