World Perspectives

Recession and Farm Income

The Purdue University/CME Group’s Ag Economy Barometer survey of farmers in March showed their economic sentiment dropping 47 points (28 percent), the largest one-month fall ever in the five-year old index. Farmers went through a two-year trade war that saw their exports to their largest market, China, drop but they maintained a positive viewpoint. The COVID-19 crisis has farmers fearful, but should they be? The U.S. and global economies are going into a recession of a yet unknown depth and duration. However, the impact on farm income is unclear. During the eight years out of the last 60 in which the U.S. economy had negative GDP growth, the net cash income earned by farmers fell in half of those years but rose in the other half. The...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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