World Perspectives
livestock

Red Meat Exports: Gains for Pork, Headwinds for Beef

Yesterday’s export report showed big sales for 2023 delivery totaling 73,600 MT.  Mexico continued as the top market with sales of 31,000 MT (42 percent of total), followed by Japan at 15,700 MT (21 percent of total). The next tier of volumes was made up by Korea (7,000 MT), Canada (5,400 MT), and Australia (5,300 MT). Today, the November export data was released; shipments of pork in November were 245,663 MT, which was 103 percent of November 2021. That is the highest volume since May 2021. For the 11 months from January through November 2022, exports dropped to 90 percent of the same period last year, coming in at 2.43 MMT.  November exports to Mexico totaled 87,809 MT, which was a record. Also, a record was the export v...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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