It is easy to get overwhelmed by the debates surrounding farm policy and crop production, especially the current back-and-forth about regenerative agriculture. Regeneration appears to be the word of the decade, the one that won’t go away. Its ubiquity cannot be ignored; in the same way we must consider $50 steaks and destination weddings. The U.S. Senate is currently debating conservation provisions that touch on regenerative agriculture, trying to put together a coherent conservation title for its version of the Farm Bill. Regenerative agriculture is often used in debates as though everyone understands it implicitly, like we have a common understanding. There is a generally accepted definition from a 2020 review in Nature Sustainabil...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.