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Just as North America both produces and consumes most of the world’s turkey meat (with a small honorable mention to Brazil), it also has a unique fascination with cranberries. The U.S. produces 65 percent of the world’s cranberries and adding Canada makes North America the supplier of 96 percent of the fruit. At least with cranberries, it is enjoyed by a larger number of countries than turkey. Almost half the North American cranberry crop is exported, with Europe the main buyer and consumer. Considering that North America is mostly an importer of fresh and processed fruits, cranberries stand out for being a popularly exported fruit. Notably, USDA announced last month that the majority of the 1,200 U.S. farms growing cranberries...

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From WPI Consulting

Weighing in on strategic realignment

WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.

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