Argentina’s restriction on beef exports to control domestic inflation and political upheaval could raise issues over reliability as a supplier. However, Russia has proven that wheat importing countries care more about value (quality and price) than they do about reliability of specific suppliers. Brazil is the world’s largest exporter of beef and is expanding faster than any other supplier. Australia can be a somewhat volatile beef exporter due to more frequent droughts. India’s exports of beef are declining, and the rest are relatively smaller suppliers. As the world’s largest supplier of grain fattened beef, the U.S. has typically emphasized quality in its marketing approach. The mantra for less competitive or sma...
Wool is one of the most misunderstood U.S. agricultural commodities. Fine wool in the 17–21 micron range commands premium prices in luxury apparel, technical outdoor gear, and high-end knitwear, while coarser wool is gaining support as building codes and standards shift toward natural-fib...
There are plenty of major headlines moving across the markets today, but the reaction beneath them remains cautious. Crude oil is holding steady despite reports of progress involving the Strait of Hormuz, corn and soybeans remain tied to changing weather forecasts, and wheat continues to weigh...
Key Takeaways: Sugarcane is the world’s largest crop by total production volume, surpassing major commodities such as corn, wheat, and soybeans, and supplies roughly 80 percent of global sugar production. Sugarcane’s perennial growth cycle allows farmers to harvest multiple crops f...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.