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Research Misdirection and Adequacy; Food and Weapons

There is gnashing of the teeth by some in Washington because public funding of agricultural research is largely ignored. However, this ignores two important points. Misdirected Research USDA has reportedly ginned up $2 million for studies on how to better influence the food choices made by Americans and thus reduce obesity. Areas of study may cover the adverse impact of marketing and promotion by food processors and retailers, reducing portion sizes and labeling. As usual, the bureaucrats are misunderstanding the motivations of the food industry. Its intent is not to sell more unhealthful food, but more basically to sell food that consumers will buy, and its research results in products that fit the demand. USDA could just get its solutio...

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Summary of Futures

May 26 Corn closed at $4.4725/bushel, down $0.0175 from yesterday's close.  May 26 Wheat closed at $5.8025/bushel, down $0.1775 from yesterday's close.  May 26 Soybeans closed at $11.62/bushel, up $0.0375 from yesterday's close.  May 26 Soymeal closed at $314.1/short ton, up $2.3...

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From WPI Consulting

Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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