With beef prices moderating from record highs in recent years, retailers are enjoying profitable margins and have returned to promoting beef with features, especially moving into the holiday season. Protein Features With beef prices moderating from record highs in recent years, retailers are enjoying profitable margins and have returned to promoting beef with features, especially moving into the holiday season. This is essentially the first time that these features are at a significant level in about five years. Advertised specials (e.g., “buy one get one free” without price promotion) increased 3 percent last week versus two weeks ago and were up 4.3 percent compared with the same week last year. Out of 29,200 retail outlets monitored, 1...
The Trump import plan for 300,000 MT of beef supplies used for ground beef, i.e., lean trim, from September through November has, according to Secretary Brooke Rollins, brought some relief to beef prices. The Executive Order states that the Secretary of Agriculture will analyze and review the m...
Key Takeaways: Texas illustrates the assumptions underlying the 2025 FMMO reform; Idaho exposes their limitations. The Southwest order blend (roughly 27 percent Class I, 32 percent Class III and 31 percent Class IV) exposes Texas producers to every lever USDA adjusted, with a near-neutral proj...
Inflation is back in the driver’s seat, and agriculture is getting pulled in two directions. A stronger dollar is pressuring grains despite fresh Chinese buying, while renewed Middle East attacks lift crude oil. Higher energy prices can support commodities, but they also raise expenses an...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.