World Perspectives

RFK, Jr. Equals Opportunity; Quarter Century of GMO’s

RFK, Jr. Equals OpportunityRobert F. Kennedy, Jr. wants to eliminate processed foods, artificial colorings, chemicals, and other broadly named boogeymen. He and his ilk are social media trolls that disparage the regulated and regulators alike, fabricating conspiracy theories about Big Food wanting to kill their own customers. And now Donald Trump has given them a larger platform, but one that is much harder to deceive. This discussion may be unwanted by Big Food, but it is also an opportunity. RFK, Jr. raises provocative questions. Why are three-quarters of Americans overweight or obese? Why is life expectancy in the U.S. shorter than in other rich countries? There are answers, and good science writers can reduce their complexity witho...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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