As Gary Blumenthal reported yesterday, the Senate Agriculture Committee held a confirmation hearing on the nomination of Brooke Rollins to be Secretary of USDA. As Gary noted, she “rolled” through the hearings “poised, confident, charming” and had done the groundwork as she pointed out in her opening statement noting that she had already met with every member of the Committee. The following is more about what she said, where she’s coming from, and where she expects to guide USDA. Rollins gave an opening statement about her background, her perspective on agriculture, and her previous roles. Those included being a policy staffer in the office of former Texas Governor Rick Perry, serving at the Texas P...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: U.S. equities declined sharply Thursday, reversing Wednesday’s post-election rally as investors continued selling technology stocks amid concerns that Democratic gains in the midterm elections could slow investment in artificial intelligence and data center d...
The Senate Agriculture Committee will undergo significant changes in the new Congress beginning in January 2027, including several major shifts in meat-producing states. The Democratic Party’s tsunami swept Senator Roger Marshall (R-Kansas) out of office, and out of the seat once held by...
What dairy breakeven looks like with and without the beef-on-dairy boom To put a dollar value on that question, this analysis removes the calf check from the USDA ledger and examines how many of the last five years would have reached breakeven without it. Key Takeaways: Milk and other income a...