World Perspectives

Rollins Confirmation Hearing

As Gary Blumenthal reported yesterday, the Senate Agriculture Committee held a confirmation hearing on the nomination of Brooke Rollins to be Secretary of USDA. As Gary noted, she “rolled” through the hearings “poised, confident, charming” and had done the groundwork as she pointed out in her opening statement noting that she had already met with every member of the Committee. The following is more about what she said, where she’s coming from, and where she expects to guide USDA.   Rollins gave an opening statement about her background, her perspective on agriculture, and her previous roles. Those included being a policy staffer in the office of former Texas Governor Rick Perry, serving at the Texas P...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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