As Gary Blumenthal reported yesterday, the Senate Agriculture Committee held a confirmation hearing on the nomination of Brooke Rollins to be Secretary of USDA. As Gary noted, she “rolled” through the hearings “poised, confident, charming” and had done the groundwork as she pointed out in her opening statement noting that she had already met with every member of the Committee. The following is more about what she said, where she’s coming from, and where she expects to guide USDA. Rollins gave an opening statement about her background, her perspective on agriculture, and her previous roles. Those included being a policy staffer in the office of former Texas Governor Rick Perry, serving at the Texas P...
What You Need to Know Today: The Trump administration announced new tariffs of 10 percent to 12.5 percent on imports from 60 major U.S. trading partners as part of a Section 301 action aimed at combating forced labor in global supply chains. Countries that have agreed to adopt and enforce bans...
Key Takeaways: Grain futures pulled back sharply in overnight trade Friday on rumors that Ukraine proposed two possible options for ensuring civilian vessel safety in the Black Sea. Both Russia and Ukraine have recently targeted civilian vessels carrying oil and grain in the Sea of Azov...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.