As Gary Blumenthal reported yesterday, the Senate Agriculture Committee held a confirmation hearing on the nomination of Brooke Rollins to be Secretary of USDA. As Gary noted, she “rolled” through the hearings “poised, confident, charming” and had done the groundwork as she pointed out in her opening statement noting that she had already met with every member of the Committee. The following is more about what she said, where she’s coming from, and where she expects to guide USDA. Rollins gave an opening statement about her background, her perspective on agriculture, and her previous roles. Those included being a policy staffer in the office of former Texas Governor Rick Perry, serving at the Texas P...
World Perspectives, Inc. welcomes Steve Wolf as Director of Commodity Intelligence. Steve brings a broad range of agribusiness, commodity market, and consulting experience to WPI from previous roles at Tyson Foods and Informa Economics (now part of S&P Global). Steve most recently spent thr...
What You Need to Know Today: The USTR says Brazil has committed “unreasonable” acts against global trade rules and is recommending at 25 percent tariff on nearly all Brazilian ag products (unclear whether this includes beef amid President Trump’s effort to lower beef prices)...
Beef prices hit record highs in April 2026, and that is in large part due to robust consumer demand. Despite economic pressures on consumers, there is not much evidence of consumers trading down from beef. Much of that was due to the COVID pandemic when consumers learned new ways to...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.