Europe ran out of energy when the Russian attack on Ukraine forced it to reduce imports from Russia. Europe lacks the ability to defend itself despite Russia’s threat on its eastern border. Now Europe is reducing its consumption of meat but failing to invest in meat alternatives that could lead to further import dependence for protein in their diet. According to Food Navigator, U.S. companies have over 200 patents approved for meat alternatives while EU companies hold less than 30 such patents. Moreover, many of the meat alternative patents filed in Europe and China are by U.S.-based assignees. Americans eat 20 percent more meat per capita than Europeans and pay less for it. EU per capita consumption of meat is declining, where...
What You Need to Know Today: Headlines emerging from negotiations between President Trump and President Xi were relatively limited, with a more substantive announcement expected Monday. U.S. Trade Representative Jamieson Greer indicated that additional details related to agricultural trade cou...
The heat of summer is now transitioning into more moderate temperatures, and the next two months have the busiest marketing periods of the year for replacement cattle. Weather always influences the replacement cattle market, and the primary grain belt in the Southern Plains, where many cattle a...
August 2026 total red meat and poultry stocks totaled 2.01 billion pounds, down 0.5 percent from July versus the typical 0.3 percent monthly decline, but 0.9 percent above August 2025 levels. Total red meat stocks rose 0.8 percent for the month despite typically declining 0.1 percent and were 8...
From WPI Consulting
Illuminating the value of technical research
On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.