Europe ran out of energy when the Russian attack on Ukraine forced it to reduce imports from Russia. Europe lacks the ability to defend itself despite Russia’s threat on its eastern border. Now Europe is reducing its consumption of meat but failing to invest in meat alternatives that could lead to further import dependence for protein in their diet. According to Food Navigator, U.S. companies have over 200 patents approved for meat alternatives while EU companies hold less than 30 such patents. Moreover, many of the meat alternative patents filed in Europe and China are by U.S.-based assignees. Americans eat 20 percent more meat per capita than Europeans and pay less for it. EU per capita consumption of meat is declining, where...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Market attention is shifting toward Tuesday’s USDA WASDE report, with analysts anticipating a modest reduction in U.S. corn production estimates and an increase in soybean production. The report could provide fresh direction for grain markets as traders reass...
Regional News Black Sea trade dynamics remain central to European wheat and corn pricing, with the reported 26 percent increase in Ukraine’s October grain shipments adding pressure to markets. Concurrently, markets are waiting for the scheduled trilateral peace talks between the U.S...
The election is over – for the most part. Counting is still underway in some states, including Alaska, where a ranked-choice voting system is in place for the Senate race, and Mississippi, as well as in some House districts. But as of now, Democrats have secured at least 54 Senate seats,...