Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Overall economic data released earlier on Friday presented a mixed picture, and that was followed by a long-expected court ruling on Trump tariffs. This week had lots of geopolitical uncertainties, from a U.S. military buildup in the Middle East to peace talks between Russia and Ukraine going s...
The U.S. Department of Agriculture (USDA) Agricultural Outlook Forum is taking place this week, covering key agricultural topics, unveiling the 10-year long-term baseline forecast, and providing commodity outlook updates. Further, the U.S. Supreme Court struck down the International Emergency E...
Dry bulk ocean freight markets are once again seeing diverging trends across the Atlantic and Pacific basins. Key to this divergence is the Chinese Lunar New Year holiday, which started last weekend and will last through 3 March. That is putting much of Asia on hold for trading and vessel inqui...