Europe ran out of energy when the Russian attack on Ukraine forced it to reduce imports from Russia. Europe lacks the ability to defend itself despite Russia’s threat on its eastern border. Now Europe is reducing its consumption of meat but failing to invest in meat alternatives that could lead to further import dependence for protein in their diet. According to Food Navigator, U.S. companies have over 200 patents approved for meat alternatives while EU companies hold less than 30 such patents. Moreover, many of the meat alternative patents filed in Europe and China are by U.S.-based assignees. Americans eat 20 percent more meat per capita than Europeans and pay less for it. EU per capita consumption of meat is declining, where...
What You Need to Know Today: Pro Farmer’s crop tour pegged the 2026 U.S. corn crop at 173.2 BPA and anticipated a 15.344 Bbu crop – both figures well below expectations. Pro Farmer forecast 2026 U.S. soybean yields at 53.3 BPA, above most private estimates and USDA’s August W...
USDA’s August cattle on feed report was released Friday, with the total number of cattle in feedlots with a capacity of 1,000 head or more amounting to 11.1 million head, 102 percent of last year and the same as last month. Placements dropped in July to their lowest total for the month s...
July 2026 total red meat and poultry stocks totaled 2.00 billion pounds, down 0.2 percent from June and 1.8 percent below July 2025 levels. The monthly decline contrasted with the typical 0.9 percent June-July increase and reflected a larger-than-seasonal drawdown in red meat inventories. Total...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.