Europe ran out of energy when the Russian attack on Ukraine forced it to reduce imports from Russia. Europe lacks the ability to defend itself despite Russia’s threat on its eastern border. Now Europe is reducing its consumption of meat but failing to invest in meat alternatives that could lead to further import dependence for protein in their diet. According to Food Navigator, U.S. companies have over 200 patents approved for meat alternatives while EU companies hold less than 30 such patents. Moreover, many of the meat alternative patents filed in Europe and China are by U.S.-based assignees. Americans eat 20 percent more meat per capita than Europeans and pay less for it. EU per capita consumption of meat is declining, where...
What You Need to Know Today: Non-farm payrolls rose by 172,000 jobs in May, above economist expectations of 80,000 jobs. With the job market strong, the Fed may consider raising interest rates to tame inflation. The strong jobs report was a catalyst for lower risk appetite across financial and...
Newworld screwworm Update The detection of New World screwworm (NWS) in Texas on Wednesday has been volatile for the cattle markets. The confirmation came on Wednesday evening, and the futures market opened sharply lower on Thursday. Market participants cited unknowns about cattle supplies and...
Man Behind the Curtain Hypocrisy is a feature and not a bug in politics, but it still deserves no mercy. EU trade minister Maros Sefcovic told Chinese Vice Commerce Minister Li Chenggang that Europe’s trade deficit with the Middle Kingdom is "unsustainable." He urged Li to address it even...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.