Today was National Poinsettia Day, a plant that is supposed to symbolize goodwill and success but that is only true for the bears today. There was red all over Chicago and New York as investors counted their blessings of too much grain and too much risk. The only thing rising in value was...
Grain markets traded without conviction today, see-sawing around unchanged and with modest volume. Aggies had WASDE day and outside markets had Fed day, and both events this week were kind of a bust. Some might consider it a positive to lack drama interrupting the holiday period, and that is th...
USDA’s World Agriculture Supply and Demand Estimates (WASDE) report was released yesterday. The WASDE forecast corn exports for MY 2025-26 hitting a record high, topping the previous record of last year. The net change in the export forecast from a month ago was 125 million bushels, or a...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.