World Perspectives
livestock

Running Out of Protein

Europe ran out of energy when the Russian attack on Ukraine forced it to reduce imports from Russia. Europe lacks the ability to defend itself despite Russia’s threat on its eastern border. Now Europe is reducing its consumption of meat but failing to invest in meat alternatives that could lead to further import dependence for protein in their diet. According to Food Navigator, U.S. companies have over 200 patents approved for meat alternatives while EU companies hold less than 30 such patents. Moreover, many of the meat alternative patents filed in Europe and China are by U.S.-based assignees.  Americans eat 20 percent more meat per capita than Europeans and pay less for it. EU per capita consumption of meat is declining, where...

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Cold Storage Report: Up over Last Month, Down on the Year

The Cold Storage report for January showed that red meat and poultry supplies rose from the month ending December, but total supplies are down from a year ago and well below the 5-year average. Total supplies were 1.878 billion pounds, down 2.5 percent from a year ago. This indicates a tighteni...

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livestock

Cold Storage Report: Up over Last Month, Down on the Year

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Hog and Pork Outlook

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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