Europe ran out of energy when the Russian attack on Ukraine forced it to reduce imports from Russia. Europe lacks the ability to defend itself despite Russia’s threat on its eastern border. Now Europe is reducing its consumption of meat but failing to invest in meat alternatives that could lead to further import dependence for protein in their diet. According to Food Navigator, U.S. companies have over 200 patents approved for meat alternatives while EU companies hold less than 30 such patents. Moreover, many of the meat alternative patents filed in Europe and China are by U.S.-based assignees. Americans eat 20 percent more meat per capita than Europeans and pay less for it. EU per capita consumption of meat is declining, where...
What You Need to Know Today: Wheat futures pulled back sharply after Russian President Putin said there was a “chance” for peace and an agreement to end the war in Ukraine. There is plenty of skepticism about the opportunity for peace in Ukraine, but that didn’t stop wheat fr...
President Trump has opened the door to 100,000 MT of beef lean trimmings (limited to HTS codes 0201.30.5091, 0201.30.5097, 0202.30.5091, and 0202.30.5097) from countries listed under the “Other Countries” TRQ effective 1 September. These imports would not be subject to the over-quot...
A Small Industry Tied to a Global Benchmark The U.S. wool industry is small by global standards but heavily export-dependent, with roughly 60 percent of U.S. wool leaving the country each year. Australia, by contrast, dominates world wool trade. Because the U.S. lacks a deep domestic auction ma...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.