Europe ran out of energy when the Russian attack on Ukraine forced it to reduce imports from Russia. Europe lacks the ability to defend itself despite Russia’s threat on its eastern border. Now Europe is reducing its consumption of meat but failing to invest in meat alternatives that could lead to further import dependence for protein in their diet. According to Food Navigator, U.S. companies have over 200 patents approved for meat alternatives while EU companies hold less than 30 such patents. Moreover, many of the meat alternative patents filed in Europe and China are by U.S.-based assignees. Americans eat 20 percent more meat per capita than Europeans and pay less for it. EU per capita consumption of meat is declining, where...
Key Takeaways: U.S. cow-calf producers are facing another year of record-breaking revenues and net returns for 2026, though rising cost pressures and pullbacks in cattle prices increase risks. Drought remains a key concern for much of the cow-calf industry this year, with rising feed cos...
USDA announced on Friday the coordinated, phased reopening of southern U.S.-Mexico livestock ports starting 24 August 2026, after more than a year of closures due to the spread of New World screwworm (NWS). Douglas, Arizona, will be the first port of entry to resume cattle trade on 24 August. T...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.