Europe ran out of energy when the Russian attack on Ukraine forced it to reduce imports from Russia. Europe lacks the ability to defend itself despite Russia’s threat on its eastern border. Now Europe is reducing its consumption of meat but failing to invest in meat alternatives that could lead to further import dependence for protein in their diet. According to Food Navigator, U.S. companies have over 200 patents approved for meat alternatives while EU companies hold less than 30 such patents. Moreover, many of the meat alternative patents filed in Europe and China are by U.S.-based assignees. Americans eat 20 percent more meat per capita than Europeans and pay less for it. EU per capita consumption of meat is declining, where...
What You Need to Know Today: The U.S. Treasury Department authorized the production, delivery, and sale of Iranian oil for 60 days after “productive talks” with Iran in Switzerland over the weekend. Chevron and Microsoft entered into a 20-year agreement to develop Project Kilby, a...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.