World Perspectives
wheat

Rush Effects on Trade Talks

Rushing to Judgment: The discovery of some glyphosate-resistant wheat in an Oregon farm field prompted the EU to request the detection protocol from Monsanto, which is the correct response to this event. By contrast, Bloomberg reports that Japan's Ministry of Agriculture, Forestry and Fisheries (MAFF) has suspended all imports of western white wheat and feed wheat from the U.S., including the cancellation of an impending 25,000 MT tender. Given that there is no evidence of any tainted shipments and testing can be required of all imports, MAFF's reaction lacks any rational basis. It reflects a rush to judgment that undermines confidence in a trading partner, and it signals that Japan may not be ready to participate in the Trans-Pacific Par...

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Black Sea Regional Analysis

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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