Politics are once again the tail wagging the dog in commodity markets. U.S. negotiations with Iran fell apart (again) over the weekend after Iran refused to agree to a permanent end of its nuclear weapons program. Rather than a return to the recent status quo, however, markets are adjusting to...
CORN With a rainy start to April and excess moisture across much of Argentina’s agricultural region, the corn harvest has slowed, advancing just 2 percentage points over the past week to reach 21 percent of the total area. Rainfall during the second and third dekads of March was significa...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.