In asking organic shoppers for the scientific basis of their shopping decisions, it turns out their actions are largely based on intuition rather than the scientific method they presumably acquired in institutions of higher learning. Follow the Science A Wall Street Journal article noted recently that Sandy Lerner took some of the $160 million she earned helping to start Cisco and blew it on a failed attempt at certified organic/humane farming. What went wrong? The college educated are far more likely to eat organic than those with less education. Whole Foods shoppers have twice the income of Walmart shoppers, which makes it easier to accept the 25 percent higher prices they pay. The latest cookbook by the celebrity Gwyneth Paltrow touche...