World Perspectives

Seeking to Please Rather Than Educate Chinese Consumers

It seems that traditional Chinese medicine is primarily concerned with harmonious interaction of the body with the outside world. Herbs and foods are perceived as having distinct influences upon the human body. This traditional thinking is more than 2,000 years old and continues to permeate in Chinese society. In contrast, the dominant U.S. mindset is that if hypothesis testing is performed and there is no scientific evidence that hormones or genetic modifications cause negative effect, then there is no justification for assuming a negative influence exists and the case should be closed. Unfortunately, some U.S. trade representatives may be less familiar with the common business adage that the customer is always right.Whether this has hap...

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Over the course of 2025, the average tariff rate on U.S. imports increased from 2.6 percent at the beginning of the year to 13 percent by year-end. It then spiked in April and May, when tariffs on Chinese goods were raised by 125 percentage points, before being reversed by 115 percentage points...

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Over the course of 2025, the average tariff rate on U.S. imports increased from 2.6 percent at the beginning of the year to 13 percent by year-end. It then spiked in April and May, when tariffs on Chinese goods were raised by 125 percentage points, before being reversed by 115 percentage points...

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Heading into the USDA’s annual Ag Outlook Forum (AOF) next week, there is heightened speculation and anticipation about what the 2026/27 crop outlook will be. WPI updated our acreage forecasting models to help clients know what to expect—most likely—from the upcoming AOF forec...

Transportation and Export Report - 13 February 2026

U.S. grain transportation markets are slowly recovering from the shocks of bitter cold weather and low water levels on the Mississippi River System and from the surge in export demand. The latter is also causing strong rallies in ocean freight markets, particularly in the Atlantic basin. With g...

feed-grains soy-oilseeds wheat

Market Commentary: China Headlines and Technical Buying Lift CBOT

Key Market Developments Markets head into Friday’s CPI report expecting a 0.3 percent month-over-month increase in both headline and core inflation, keeping year-over-year readings near +2.5 percent. That matters — but perhaps not as much as it would have a few weeks ago. This week&...

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From WPI Consulting

Weighing in on strategic realignment

WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.

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