World Perspectives

Seeking to Please Rather Than Educate Chinese Consumers

It seems that traditional Chinese medicine is primarily concerned with harmonious interaction of the body with the outside world. Herbs and foods are perceived as having distinct influences upon the human body. This traditional thinking is more than 2,000 years old and continues to permeate in Chinese society. In contrast, the dominant U.S. mindset is that if hypothesis testing is performed and there is no scientific evidence that hormones or genetic modifications cause negative effect, then there is no justification for assuming a negative influence exists and the case should be closed. Unfortunately, some U.S. trade representatives may be less familiar with the common business adage that the customer is always right.Whether this has hap...

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Summary of Futures

May 26 Corn closed at $4.4725/bushel, down $0.0175 from yesterday's close.  May 26 Wheat closed at $5.8025/bushel, down $0.1775 from yesterday's close.  May 26 Soybeans closed at $11.62/bushel, up $0.0375 from yesterday's close.  May 26 Soymeal closed at $314.1/short ton, up $2.3...

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From WPI Consulting

Weighing in on strategic realignment

WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.

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