World Perspectives
livestock

Shifting Protein Consumption

By far, Americans consume more animal protein than either China or the EU, but the composition is different. The Chinese and Europeans consume more pork per capita than the U.S., while Americans eat more beef and poultry.

However, the composition of animal protein in the diet has changed in both the U.S. and Europe in similar ways. Per capita beef and pork consumption has gone down over the past two decades at the same time poultry consumption has risen. More recently, per capita Chinese consumption of pork has declined due to African Swine Fever, but the lost production capacity is being rebuilt. If China is concerned about self-sufficiency at the same time it has limits to its feed production capacity, following the U.S. and Europe wit...

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WASDE Wheat - Feb 2026

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From WPI Consulting

Weighing in on strategic realignment

WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.

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