Reports indicated that the global pandemic caused a resurgence in the consumption of orange juice under the belief that its high vitamin C content strengthens the immune system. If there was a rebound, it was a small and short one. Between 2014/15 and 2018/19, global orange juice consumption fell on an annual average of -3.86 percent. From 2018/19 to 2019/20, consumption increased by a modest 0.07 percent. However, this year’s estimate is that consumption will resume declining, losing -1.61 percent in demand destruction. While the vitamin C is good and the pulp supplies roughage, consumers typically view it as having a high sugar content. Many other juices have higher sugar content, including pomegranate, mango, cranberry (adde...
Key Takeaways: The CME Group is launching new 90 percent Lean Beef and 50 percent Lean Beef futures and options contracts in July. There are five key factors that must be present in physical markets and futures contract specifications for futures contracts to become successful. The two l...
What You Need to Know Today: The hot, dry weather forecast continues to drive strength in grain futures with corn and soybeans hitting another day of strong gains. Monday’s Crop Progress and Conditions data were in line with market expectations and showed relatively few concerns for the...
From WPI Consulting
Illuminating the value of technical research
On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.