Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
U.S. grain transportation markets are slowly recovering from the shocks of bitter cold weather and low water levels on the Mississippi River System and from the surge in export demand. The latter is also causing strong rallies in ocean freight markets, particularly in the Atlantic basin. With g...
Sovereignty and Competitiveness So-called food sovereignty has animated European politics for decades. Now there is AI sovereignty because English is annoying or a national security risk. Taxes, regulations, and fines are thrown at dominant foreign companies to the point that Bloomberg says som...
We now have nearly a year of data to work with on the impact of the Trump Administration’s tariffs. When they were first announced, there was quite a bit of conjecture and some sophisticated economic analysis about how trade flows would be impacted. This brief analysis will focus br...