World Perspectives
wheat

Smart Buyers

The San Francisco Chronicle makes note that Italy greatly boosted its durum wheat imports from North America following a 10 percent reduction in Europe’s production of this specialty wheat. Canadian sales of durum to Italy tripled to 156,500 MT and sales by the U.S. doubled to 210,000 MT. Durum is harder than common wheat and its extensibility makes it better for pasta and pizza crusts. However, notable is the fact that most of these purchases occurred before the end of September, meaning buyers mostly avoided the subsequent 35 percent rise in the price of North American durum. Canadian grain producers would be more sanguine over the purchases except for the fact that it is likely a one-time anomaly. They point out that Italy’s...

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A Year in Review: Impact of Tariffs on Agricultural and Food Processing Machinery

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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