World Perspectives
soy-oilseeds

Some Christmas Wishes

While we still have a Christmas wish list, it no longer includes things like ice skates, a Lincoln Log set and a cowboy suit. Is our current wish list a better one?When we were very young, our keen anticipation of Christmas usually kept us secretly awake until very late on Christmas Eve. We were anxious to see if Santa received the letter we sent to the North Pole with the list of wished-for presents. So much has changed since then. While we still have a Christmas wish list, it no longer includes things like ice skates, a Lincoln Log set and a cowboy suit. Is our current wish list a better one, or does it simply reflect the fact that we have become greatly older and wise enough to know that we would look silly in a cowboy suit? Whatever the...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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