In the context of conventional grain supply and demand, anomalies stand out and that unique breakout currently belongs to sorghum. Also known as milo (grain form) or broomcorn and several other names, it heralds originally from Sudan and not Mexico as in key competitor maize. As a crop grown in the U.S., it has been rising in obtaining policy respect. It is now approved for use in ethanol, and based on actual bid prices, it is now insured under crop insurance at 99.6 percent the price of corn. But it has also gained significance in the marketplace. USDA’s estimate of the area planted to sorghum this season was raised over 13 percent in the July WASDE to 6.8 million acres. Its average yield was raised to 69.1 bushels/acre, the highest...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...