World Perspectives

Sorry Soy; Strategy for Generational Rebuttal

Sorry Soy Thomas Suddes, a reporter for The Plain Dealer cutely writes that Trump’s bubble-gum-and-twine trade “policy” has wrecked America-to-China soybean sales. He is correct that the current Sino-American trade war has ended U.S. soybean sales to the Middle Kingdom, something Mr. Trump has called a hostile act and threatened with retaliation. The bubble-gum-and-twine euphemism might have also been applied to the recent Middle East agreement on ending the Israeli war in Gaza. Repeating tried and failed approaches amount to Albert Einstein’s quip about insanity. The soybean situation ignores the broader context of the bilateral trading relationship. While bilateral trade has not been a wholly one-sided affair, both...

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Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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