As he U.S. enters its second week of lockdowns, emergency declarations, limited commerce, etc., President Trump tweeted this today: WE CANNOT LET THE CURE BE WORSE THAN THE PROBLEM ITSELF. AT THE END OF THE 15 DAY PERIOD, WE WILL MAKE A DECISION AS TO WHICH WAY WE WANT TO GO! The “15 Days to Slow the Spread” plan was announced on 16 March; that means it will be reviewed by 31 March. That could be a big event for markets – bullish or bearish – depending on “which way we go.” In the meantime, policy responses continue. In a rare Sunday legislative session, the U.S. Senate failed to pass the third tranche of COVID response measures by a deadlock vote of 47-47. The vote failed along party lines over the De...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.