Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
WPI has officially launched Transportation Perspectives as a standalone weekly report separate from our Ag Perspectives articles and analysis. Current Ag Perspectives subscribers will have gratis access to the report through 16 April 2026. Please email us or subscr...
War Impacts May soybeans are now within a penny of their value two weeks ago, and May corn is back up to within half a percent of its price at that time. The S&P closed above 7,000 for the first time, and the Nasdaq hit a record high. The cost of gasoline is about 15 percent higher th...
CORN With a rainy start to April and excess moisture across much of Argentina’s agricultural region, the corn harvest has slowed, advancing just 2 percentage points over the past week to reach 21 percent of the total area. Rainfall during the second and third dekads of March was significa...