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Southeast Europe Regional Analysis

Milling Wheat The Black Sea milling wheat market was sharply higher for the sixth consecutive week. The offers in the FOB market are difficult to find, but some destination business was done this week:

Jordan bought 100,000 MT of Black Sea wheat at $343. Tunisia bought 125,000 MT of Black Sea wheat at $330 and $343. The $330 was considered to be very aggressive as the replacement calculation was at least $10 higher.

The harvest in Romania and Bulgaria is progressing under favorable weather conditions, with more than 50 percent of the planted area already harvested. The reported yields are in line with expectations. We estimate the crop in Bulgaria at 4 MMT and in Romania at 6 MMT, leaving about 2 MMT and 1.5 MMT fo...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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