Regional News Europe experienced one of the warmest periods in its history during December and January, which is expected to have both positive and negative impacts. The warmer weather allowed late-planted crops more time for germination and establishment, but it also reduced the crops’ resistance to frost. While Europe has not yet had significant frost/freeze events this winter, the fact that crops may be more susceptible to extreme cold weather remains a concern. Fortunately, the long-term weather forecast calls for mostly warmer-than-average temperatures through April. One additional concern from the warm weather is that pest and disease issues are often worse after a mild winter. Areas most at risk are Germany, Poland, Sweden, th...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.