World Perspectives
soy-oilseeds

Soybean Demand Not Slowing

The soybean analysis of last Friday (see Ag Perspectives, 2 December) discussed the role of emotion as a driver of the soy complex, but another factor is really the key component.The soybean analysis of last Friday (see Ag Perspectives, 2 December) discussed how emotion has been a driving factor of the soy complex as funds have been doing victory laps while fundamental traders have been getting beaten up rather badly, but demand is really the key component. This is especially true of export demand, which doesn’t appear to be abating. This morning USDA announced the sale of another 426,000 MT of soybeans to China, bringing the current total to 25.7 MMT compared with 18.9 MMT a year ago at the same time. It also brings this year’s sales and s...

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livestock

Livestock Round Up: Cattle Margins and Distribution

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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