World Perspectives
soy-oilseeds equities

Soybean Market Exuberance

Yesterday’s soy complex market performance had many market watchers wondering what was going on. The clarity of hindsight suggests that the rally resulted from a number of factors combining to bring a rush of buying interest.Soy complex futures prices surged higher yesterday (21 November), catching many traders by surprise. Spot January soybeans were up more than 24 cents, and March soybeans were about 26 cents higher at the close as the soybean market was back to testing strong upside technical resistance levels. Those resistance points were well punctured by midway through the day session this morning, and the soybean market is looking technically strong as of this writing. Monday’s strong rally was not limited to just soybeans as the spo...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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