Sparks to Fly U.S. Trade Representative Katherine Tai appears before House and Senate committees this week to testify on the Biden Administration’s 2024 trade policy. Over the past three years, the Office of U.S. Trade Representative has slow walked trade policy changes, focusing on labor, environment, and equality of outcomes. For 2024, Ambassador Tai recently said the Administration would be “more intentional,” a phrase that will no doubt be under scrutiny this week. Farm state members of Congress will hammer her over the shift to a deficit in agricultural trade, those from the West coast will ask about her abandonment of the otherwise world-beating American IT companies, and she will be queried about her recent pairing...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Markets got a surprise with a corn yield of 181.2 bushels/acre in the October WASDE, above the average estimate of 177.6 bushels/acre and up from USDA’s September estimate of 178.5 bushels/acre. Although stronger demand is expected to absorb some of the addit...
Key Takeaways: On Friday afternoon, President Trump announced that Russia will “immediately supply over 300,000 Tons of Diesel Fuel” to the United States. The deal, typical of this administration, is light on details but promises an additional 500,000 tons in November and 1 m...
The USDA has lowered its 2026 red meat production forecasts slightly while forecasting a slight increase in broiler production. Beef is now projected at 24.802 billion pounds, 75 million pounds less than in September. Cow slaughter is expected to be up; however, this will be offset by lower ste...