Some are raising concerns that cooler temperatures and excess late season rain have caused quality problems for the typically high protein/strong gluten spring wheat crop. There is the threat that the lower quality wheat will end up being delivered against futures contracts and is causing falling prices in Minneapolis. That concern has not been reflected thus far in USDA’s weekly Crop Progress report. The share of the hard red spring wheat crop rated Good/Excellent fell from 74 percent at the beginning of August to 72 percent last week. That is still well above the average of the past ten years, and strikingly better than the 2021 and 2023 HRS crops at this time of the season. Thus far in August, the December HRS contract has f...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: USDA reports are delayed until Tuesday due to the federal holiday on Monday. Over the weekend, President Trump announced a ceasefire between Russia and Ukraine. Russia warmly welcomed and confirmed this ceasefire by conducting more strikes against Ukraine. Specific...
On Saturday, 10 October, at a campaign rally in Clarksville, Tennessee, President Trump said that the U.S. and Mexico would come to terms on a new trade deal, and he said Canada does not need to be part of the deal. Trump called the coming agreement with Mexico “great” but gave no d...
Key Takeaways: The United States has steadily lost global wheat export market share since the 1970s, falling from the world's leading exporter to a projected fifth place in 2026/27. The rapid expansion of Black Sea wheat exports, driven by improved productivity and export infrastructure, has r...