Some are raising concerns that cooler temperatures and excess late season rain have caused quality problems for the typically high protein/strong gluten spring wheat crop. There is the threat that the lower quality wheat will end up being delivered against futures contracts and is causing falling prices in Minneapolis. That concern has not been reflected thus far in USDA’s weekly Crop Progress report. The share of the hard red spring wheat crop rated Good/Excellent fell from 74 percent at the beginning of August to 72 percent last week. That is still well above the average of the past ten years, and strikingly better than the 2021 and 2023 HRS crops at this time of the season. Thus far in August, the December HRS contract has f...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Unlike the 2022 fertilizer shock, today’s disruption is rooted less in rerouted trade flows and more in damaged production capacity, raw material constraints and uncertain recovery timelines. That makes this a longer-duration risk for U.S. agricultural producers and retailers who must sec...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.