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softs

Spuds Sputter

It is reported that EU potato production has fallen by 37 percent over the past 20 years. This is consistent with U.S. potato production falling by 10.6 percent over the past five years. Some cite the impacts of climate, disease, and changing consumer demand (health) for the declines. Production in the rest of the world has been climbing, though at a modest 0.4 percent per year and it remains low in Africa and parts of Asia. The per capita consumption is highest in Russia, Ukraine, and Eastern Europe. Belarusians consume 3.5 times as many potatoes as do Americans or Chinese.  ...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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