Agricultural futures were mixed today with generally higher volume except in soybeans and corn. Traders were cautious not to get out ahead of their skis given the historical propensity for USDA’s January WASDE report to contain curve balls (see below). New sales of soybeans to China made...
The USDA and the Department of Health and Human Services (HHS) recently released the 2025 Dietary Guidelines for Americans (DGA). The headline developments were a direct reversal of the 2015 guidelines, which were the first to not include a recommendation to consume meat based in part on sustai...
The Market With just two days left before the January WASDE, the soy complex is trading above week-ago levels, but that fact belies the weakness that has enveloped the market since late November. Skepticism over China’s long-term commitment to U.S. soybean purchases – especial...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.