Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Russian Grain Markets: 1–5 December 2025 Russia’s grain markets remained largely bearish during the first week of December, although some regions showed bullish sentiment. Trends varied between the European and Asian parts of the country. In Siberia, wheat prices declined across all...