Standard-Less Identity The U.S. Food & Drug Administration issued a new strategic roadmap that indicates it will revisit the standards of identity for various food products. This could involve tough decisions about whether plant-based drinks can be called milk as well as the issue of clean meat. The agency says that it wants to reduce barriers to healthier products while ensuring consumers receive accurate information. The problem is not just a lack of nutritional consistency between similarly-named products, but also the adverse impacts of misinformation. According to a survey by New Nutrition Business, an industry advisory firm, consumers in Europe, the U.S. and Australia are increasingly confused by the conflicting information being...

TAGS – China, Europe, India, North America