World Perspectives
feed-grains soy-oilseeds wheat

Straws in the Wind

In 2017, U.S. corn and soybean growers experienced unexpectedly large yields, but the benefits of that were largely offset by very low crop prices. Winter wheat farmers had the worst of both – quite a small crop and very low prices. While spring wheat production was also small (thanks to drought), farmers at least enjoyed prices that were much higher for what they harvested. One exception to the discontent was the livestock sector. On balance, cattle, hog and poultry operators had a better year than grain producers. Grain handlers and exporters struggled for margins. Farmers dissatisfied with prices held onto their crops, making it more difficult for grain traders to fill sales commitments despite very ample supplies. Multinationals...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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