World Perspectives
feed-grains soy-oilseeds wheat

Straws in the Wind

With the Christmas and New Year holidays looming, this is the last full week for trading of grain and soy futures markets in 2018. Following early closures on 24 December and 31 December, they will then be closed on 25 December and 1 January. The holiday mood seems to have settled into the markets already, at least as measured by trading volumes. We grant that they have had very little to trade on since the Chinese soybean purchase announcements. However, there are still several items or straws in the wind floating around with the potential to affect market values. As long that situation continues, market participants dare not become too complacent during this holiday season. South American Weather – South American crop production ha...

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feed-grains soy-oilseeds wheat

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feed-grains soy-oilseeds wheat

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feed-grains soy-oilseeds wheat

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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