The food police, as Jayson Lusk at Oklahoma State likes to call them, are hoping that Mexico's newly enacted tax on sugary soft drinks will successfully serve as the proof needed to drive adoption of a similar tax policy in the U.S. Sin Tax on Food The food police, as Jayson Lusk at Oklahoma State likes to call them, are hoping that Mexico's newly enacted tax on sugary soft drinks will successfully serve as the proof needed to drive adoption of a similar tax policy in the U.S. However, consumption and economics are very different in the two countries. Soft drink consumption is higher in Mexico at the same time there is greater elasticity in food demand since it takes a higher share of a lower income. According to Economic Research Service...