World Perspectives
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Sugar Volatility

It has been a volatile year for global sugar prices. They hit 27.95 cents/pound on 6 November 2023 – the highest since 1980. They fell 30 percent to 19.69 cents/pound in May and now are running around 20.26 cents/pound.   It is difficult to draw a complete supply/demand imbalance as the rationale. Global sugar production has been expanding by 1.21 percent per year, but over the same period, global ending stocks have declined by 1.46 percent per year. Yet human consumption has only been increasing by 0.57 percent per year. It would be easy to blame biofuels except the change in biofuels demand is not that different than the change from human demand. The area sown to both sugar beets and sugarcane has been relatively static a...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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