Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Traders closed out an overall lower week with more of the same. There was a new contract low in SRW, but a late rally pushed HRW slightly into the green for the day but not for the week. Traders brushed off increasing Russia-Ukraine hostilities and any risk of winterkill in wheat. It was a fift...
On 31 December the USDA announced the per acre payment rates for the Farmer Bridge Assistance (FBA) program for producers hit by the ongoing tariffs. Cotton and rice will receive the highest payments. On 15 December WPI estimated the upcoming payments, with cotton and rice at the top of t...
The WPI team extends our best wishes to you and your families for a healthy and happy New Year. Thank you for your faithful readership, we are looking forward to serving you in 2026! Please note that our next report will be issued on Friday, 2 January as the U.S. markets are closed for th...
The pre-holiday risk-off, profit-taking mode continued on the last trading day of 2025. Traders closed out the calendar year with the expected low-level enthusiasm. Positions were tidied up with few fresh inputs as the past is the past and the future is now the USDA January WASDE report. ...