Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
The big news in commodity markets Tuesday was USDA’s confirmation that China purchased nearly 800 KMT of soybeans from the U.S. on Monday. That news was corroborated by news stories saying China booked over 20 cargoes from the PNW and Gulf with basis levels rising in both locations as if...
Mediterranean/Middle East/North Africa/Africa – MEA Region Egypt’s Suez Canal revenue is reportedly up by 14.2 percent in the last four months due to “calmer conditions” in the Red Sea. Vessels using the canal during that period were at 4,405 with total cargo at 167.6 MM...
Monday’s CBOT trade quickly erased any hints of weakness that emerged during Friday’s post-WASDE selloff. The WASDE itself was – in WPI’s view – either bearish or neutral the major commodities, but futures didn’t see it that way on Monday. The soybean and soy...