Key Market Developments Macros & Energy: Outside markets continue to trade in a tug-of-war between escalation and de-escalation — and crude oil is right at the center of it. Overnight, crude pulled back toward $87 as headlines pointed to a potential resumption of peace negotiat...
Russian Grain Markets: 6-10 April 2026 During the week in review, the Russian grains market was volatile. Domestic sentiment remained bullish, supporting an upward trend; however, the export market in the south stayed bearish. Given Russia’s export-driven structure, weak export demand is...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.