Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
It was a pause and reflect day for some contracts, and more getting beat down for the cattle market. The latter invoking more limit-down safeguards. There were slight gains for soymeal, HRW and hogs, with the rest of the complex showing red. There was good volume for a Friday in corn, soybeans,...
As Matt Herrington and Gary Blumenthal covered Wednesday, Trump has announced big plans for the beef market (Market Commentary, Disconnected Beef) which were largely a bust. Gary wrote, “Live cattle futures pulled back sharply on Wednesday with no apparent fundamental catalyst, other than...
The cattle industry – and beef in particular – has been in the headlines more than usual this year with record-breaking prices for beef and cattle. The market dynamics – long known and anticipated by the industry – have even draw the attention of President Trump, who imm...