Regional News The weather for the UK and northern Europe remains a major concern for crops. The UK is currently experiencing its driest year of the 21st century while western and northern Europe are slated for more dry conditions over the next two weeks. The EU model now favors more rain...
The CBOT was mostly bearish on Friday under the primary theme that big crops get bigger. That is true of Brazil’s safrinha production, the outlook for which CONAB raised yesterday, and Argentina’s soybean crop per the Rosario Grains Exchange’s latest estimates. Similarly, whea...
U.S. farmers’ export markets were challenging before the trade war, and they are not coming back. It is time for Plan B. The trade agreement still being negotiated with the United Kingdom will supposedly allow U.S. beef producers to fill up to 1.5 percent of the British market. Except the...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.