Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
USDA’s monthly Cattle on Feed report was released today. Total cattle on feed amounted to 11.7 million head, 98 percent of last year. Placements were the lowest for the month of November since the series began in 1996, dropping 11 percent on the year due to a tight cattle su...
December is upon us and the fall calf run all but ended, the beef industry is finalizing its estimates of 2025 profitability and market performance. For cow-calf producers, the results from all but the last two weeks of the year indicate profits easily hit a record high, even on an inflation-ad...
Overall, it remains a sideways market with corn showing the most confidence but overall market weakness that is both seasonal, and reflective of the fundamentals. China’s purchases of soybeans are now humdrum, but rumor of a possible Chinese corn purchase added a little spice to the marke...