Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
On 21 November, Tyson Foods, one of the largest beef packing companies in the United States, announced it will close its cattle slaughter facility in Lexington, Nebraska, and reduce its beef operations in Amarillo, Texas, down to a single, full-capacity shift. Based on estimated slaughter at bo...