Regional News Macroeconomic markets remain especially uncertain and chaotic, and exchange-rate volatility is having a direct impact on grain trade. Pricing has been somewhat inconsistent this week amid the currency moves, as exporters and buyers alike try to navigate the volatility. Over...
Trade in ag commodity futures saw two diverging trends to start the week. Weakness quickly developed in grains and oilseeds amid profit taking, weak technicals, and Export Inspections data that were about as exciting as the last half of the Broncos–Patriots game. Conversely, cattle future...
Free Trade Style Brussels realizes the mistake it made when it included agriculture in its free trade negotiations with the Mercosur countries. Proponents bragged that it would remove most tariffs on EU–Latin American food trade and concurrently protect Europe’s geographic indicator...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.