Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
WPI’s second fall acreage forecasts for the 2026 U.S. crop year show producers executing a mild expansion of soybean acres that will not quite offset corn area losses while simultaneously reducing wheat area. Producers are also expected to keep minor crop acreage essentially unchanged, wh...
U.S. trade officials have started the formal review process for the U.S.-Mexico-Canada Agreement (USMCA), inviting public comment ahead of next year's renegotiation of the pact. Under the process, the Office of the U.S. Trade Representative (USTR) will eventually be required to provide reports...
Corn and soybeans traded much the way they did in the overnight session, though wheat posted something of a reversal. There were flash sales of corn to Mexico and Colombia but no new soybeans sales, which was bearish. Treasury Secretary Scott Bessent, who is reportedly rising as a lead po...