Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Beef packer margins weakened further last week, with estimated net losses widening to -$247/head, extending the deterioration seen through late January. Boxed beef values were firmer last week, but gains failed to offset increases in fed cattle prices, resulting in additional margin compression...
The U.S. created more new jobs in January than expected, especially in healthcare. And there was more ethanol produced last week than the market expected. Soyoil hit a new contract high, but South American production continues to look quite substantial. The mixed news produced mixed results, bu...
Russian Grain Markets: 2–6 February 2026 The primary development during the first week of February was the allocation of grain export quotas for the balance of the 2025/26 marketing season. A total of 213 companies received export rights, compared with 219 companies in 2025. The majority...