WPI is pleased to announce the acquisition of the Transportation and Export Report, a weekly industry publication previously produced by ocean freight specialist Jay O’Neil. This report will strengthen WPI’s coverage of global ocean freight markets by building on the best-in-class i...
The CBOT renewed its early-week strength at mid-week and turned higher with soybeans and soymeal in the lead. Fresh news was light for the day, but markets responded positively to rumors of export business getting done for soybeans and soymeal, with wheat gaining on an increasingly warm and les...
Meat Can’t Be Beat: As if the protein craze needed any help, the Trump Administration’s new Dietary Guidelines for Americans urges consumers to “prioritize protein at every meal.” It also recommends full fat dairy while limiting sugar and highly processed foods. The emph...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.