Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Although the week was mixed, there was a convincing move lower on Friday. The mood spelled exit as all the major agricultural contracts closed lower. Even those trading the three major wheat contracts, who had mostly countered the bearish sensibilities elsewhere on the board in many of the prev...
USDA’s semi-annual cattle report was issued today. The inventory of all cattle and calves in the U.S. as of 1 January was 86,155,300 head, slightly below—or about 316,900 head fewer than—the 86,472,200 head on 1 January 2025. This year showed the seventh consecutive ann...
Egg prices have been through a volatile 18 months, rallying sharply in LH 2024 and into early 2025 as bird flu decimated the U.S. layer flock. In early 2025, the U.S. layer flock for table eggs specifically fell to at least a 10-year low, at 286.4 million birds, down about 16 percent from the 2...