Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
U.S. financial markets are closed for the U.S. Thanksgiving holiday on Thursday, 27 November. Consequently, WPI’s offices will be closed as well and no issue of Ag Perspectives will be published. Ag Perspectives will resume Friday, 28 November. We wish everyone a happy holiday! ...
The CBOT was higher heading into the U.S. Thanksgiving holiday with investors across the board seeming to find optimism amid a relatively quiet news day. For the ag markets, news that China continues to book U.S. soybeans – securing as many as 10 cargoes on Tuesday – is supportive,...
Banty Rooster The EU is largely being ignored in the negotiations with Russia and Ukraine over a peace deal but that didn’t stop High Representative for Foreign Affairs and Security Policy Kaja Kallas from asserting her viewpoint. She proclaimed that Russia should “curb” the s...