World Perspectives
soy-oilseeds

Sunflower on Edge

Global sunflower seed production is only about one-seventh as large as soybean output, but it has surprisingly continued on a similar trend in supply despite the war between the two largest producers, Russia and Ukraine. Ukraine’s sunflower seed production faltered in 2022 at the outset of the war, rebounded last year and is expected to increase slightly this year. Because of its higher value per unit of production, and thus easier logistics, Ukrainian farmers will emphasize their sunflower seed plantings this year.  However, the concern on the supply side is the dwindling position of global sunflower carryover stocks. They have fallen nearly 70 percent since the war started. They have fallen from 15 percent to 4 percent on a st...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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