Sustainability is the main charge against conventional agriculture, and the larger problem is that the antagonists successfully issue very general but plausible complaints. Unsustainable Whackos Much of traditional agriculture is upset with the Chipotle Company because it is attempting to build market share by asserting that food from conventional agriculture lacks integrity. However, the number and breadth of organizations lined up against the larger food system in some ways dwarfs Chipotle. There are dozens of organizations (Sustainable Food Trust, Agricultural Transition, the Barilla Center, Food Tank, etc., etc.), each with their own cute logo and dedicated staffs. Few are transparent about where they get their financial support, thou...